I help employers find out what this program is worth to them, using their own numbers.

I’m a business consultant and strategist. Most of my work is helping companies grow and scale. Too often, I watch employers cut good people to cut costs, before they’ve explored the options that would let them keep those people.

Most cost-control ideas ask employees to pay more. This one lowers the employer’s cost while the employees who choose it have their eligible out-of-pocket costs reimbursed. That’s rare enough that I chose to specialize in it.

I’ve also seen what turnover costs a company. One of the most reliable ways I’ve found to keep people happy and loyal is a benefit that takes a real worry off people’s plates and makes it easier for them to put their health first.

Employees are the life of a company. In my experience, when they aren’t carrying the daily stress of healthcare costs, they’re happier, more engaged, and more likely to stay.

And I like where the money goes: back into families’ pockets. The program naturally attracts those who need care the most, and they’re the ones who feel the difference.